PVL – PURE VITA LABS is proud to be a 100% ALL-NATURAL brand. You often see the term "all natural" being used in marketing, and you probably wonder what it means, or if it even has solid definition that everyone in the industry agrees on. Well we can't speak for other brands, but we do know where we stand and what is important to us. PVL is proud to be an all-natural brand, we use no artificial colours, flavours, or sweeteners in any of our products.